{"id":1068,"date":"2019-10-30T12:37:13","date_gmt":"2019-10-30T12:37:13","guid":{"rendered":"https:\/\/www.redcubedigital.com\/blog\/?p=1068"},"modified":"2025-07-23T11:45:00","modified_gmt":"2025-07-23T11:45:00","slug":"its-time-to-get-the-video-marketing-edge","status":"publish","type":"post","link":"https:\/\/www.redcubedigital.com\/blog\/its-time-to-get-the-video-marketing-edge\/","title":{"rendered":"It\u2019s Time to get the Video Marketing Edge"},"content":{"rendered":"<p>Video and marketing go hand in hand. Videos help realize the bottom line of every marketing campaign, be it creating brands, driving engagement and sales or improving ROI. How exactly does a small business benefit from videos? Well, that\u2019s what we\u2019ll be diving into here.    <\/p>\n<p><strong>\u2022 Get The Word Out, Effectively: <\/strong><\/p>\n<p>Suppose you are about to unleash a new product or service. You have to get the word out on how your offering is useful and different from the rest. Infographics and text content do help, but cannot explain as elaborately and effectively as an explainer video does. That\u2019s why 45% of businesses relying on video marketing prefer <a href=\"https:\/\/www.redcubedigital.com\/animated-video-production\/\" title=\"explainer video\"><strong>explainer videos<\/strong><\/a> to explain difficult concepts.<\/p>\n<p>As any video marketing agency will attest to, animated explainer videos work best for almost all businesses, campaigns, objectives and budgets. At times, staged video with humans and props cannot depict, explain or showcase things they way animated videos do. Plus, animated videos are often engaging, entertaining, simple, affordable and nostalgia-invoking.   <\/p>\n<p><strong>\u2022 Search Engines Vouch For Videos:<\/strong><\/p>\n<p>Per Nielsen Research, users on an average spend 15 to 20 seconds on a site. Videos give them a reason to prolong their stay. And when they stay longer, search engines take notice. According to MOOVLY, a site with a video is 53% more likely to achieve first page SERPs on Google. <\/p>\n<p>Note that, YouTube is a part of Google. So, optimizing your videos on YouTube is imperative for SEO. Ensure the video has a catchy title and description and is backlinked to your website.  <\/p>\n<p><strong>\u2022 Add Mobility To Digital Marketing:<\/strong><\/p>\n<p>Lately, India has witnessed a rapid proliferation of internet and Smartphones. Presently, 90% of Indian Smartphone users prefer streaming videos on their gadgets. Video consumption on Smartphones has upped by a staggering 233% in the past 5 years alone.<\/p>\n<p>Not just millennials but Smartphone users across age groups are increasingly viewing videos on the go. That means the video audience is huge and growing. Video marketing thus becomes imperative to tap in the exponentially growing market. You can\u2019t let go off the advantage. <\/p>\n<p><strong>\u2022 Videos are highly sharable:<\/strong><\/p>\n<p>Videos help drive engagement on social media, as your <a href=\"https:\/\/www.redcubedigital.com\/digital-ad-films\/\" title=\"video marketing agency\">video marketing agency<\/a> will tell you. YouTube, Snapchat, Facebook, Instagram and Twitter, all social platforms incorporate features to encourage video content sharing. Per a study, 76% of users are happy to share a branded video via social, provided the video is informative, engaging and entertaining.   <\/p>\n<p>Therefore, it\u2019s high time for you to create quality videos and broadcast them to your audience. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video and marketing go hand in hand. Videos help realize the bottom line of every marketing campaign, be it creating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,41],"tags":[],"class_list":["post-1068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It\u2019s Time to get the Video Marketing Edge |<\/title>\n<meta name=\"description\" content=\"Video and marketing go hand in hand. Videos help realize the bottom line of every marketing campaign, be it creating brands, driving engagement and sales or improving ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redcubedigital.com\/blog\/its-time-to-get-the-video-marketing-edge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s Time to get the Video Marketing Edge |\" \/>\n<meta property=\"og:description\" content=\"Video and marketing go hand in hand. Videos help realize the bottom line of every marketing campaign, be it creating brands, driving engagement and sales or improving ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redcubedigital.com\/blog\/its-time-to-get-the-video-marketing-edge\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-30T12:37:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T11:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redcubedigital.com\/blog\/wp-content\/uploads\/2019\/10\/video-marketing-edge.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"956\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Pooja Banga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RedCubeDigitalM\" \/>\n<meta name=\"twitter:site\" content=\"@RedCubeDigitalM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pooja Banga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/\"},\"author\":{\"name\":\"Pooja Banga\",\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/#\\\/schema\\\/person\\\/54d698e4b1725896a2320e908c9891a3\"},\"headline\":\"It\u2019s Time to get the Video Marketing Edge\",\"datePublished\":\"2019-10-30T12:37:13+00:00\",\"dateModified\":\"2025-07-23T11:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/\"},\"wordCount\":422,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/video-marketing-edge.webp\",\"articleSection\":[\"Digital Marketing\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/\",\"url\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/\",\"name\":\"It\u2019s Time to get the Video Marketing Edge |\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/its-time-to-get-the-video-marketing-edge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/video-marketing-edge.webp\",\"datePublished\":\"2019-10-30T12:37:13+00:00\",\"dateModified\":\"2025-07-23T11:45:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.redcubedigital.com\\\/blog\\\/#\\\/schema\\\/person\\\/54d698e4b1725896a2320e908c9891a3\"},\"description\":\"Video and marketing go hand in hand. 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