{"id":325,"date":"2016-02-09T11:25:00","date_gmt":"2016-02-09T11:25:00","guid":{"rendered":"https:\/\/www.redcubedigital.com\/blog\/?p=325"},"modified":"2025-07-30T12:02:15","modified_gmt":"2025-07-30T12:02:15","slug":"digital-marketing-trends-2016","status":"publish","type":"post","link":"https:\/\/www.redcubedigital.com\/blog\/digital-marketing-trends-2016\/","title":{"rendered":"Latest Digital Marketing Trends to Embrace In 2016"},"content":{"rendered":"<p style=\"text-align: justify;\">Neither are you a magician and nor do you have a crystal ball, thus, predicting the next big <a href=\"https:\/\/www.redcubedigital.com\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a> trends does get a little tricky in order to compete with others. However, it doesn\u2019t necessarily need to be a lot of guesswork, so you need not worry! Here\u2019s your checklist to shake up the digital marketing for your business in 2016:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Search Goes Social<\/strong><br \/>\nSocial media has revolutionized the way we search on search engines. Google has also started indexing the social media content including tweets. This makes it crucial for you to nurture your presence on various social channels. You can easily steal the advantage over your competitors by having a well-watered presence across various social platforms.<\/li>\n<li><strong>Launch Your App<\/strong><br \/>\nLaunching your own mobile app is another sure shot way to grow your online footprints. Google already induces the content from mobile apps in its search results; hence, the immediacy of this medium gives you a simple, easy &amp; convenient mode of connecting with the target audience. Thus, launch your own app to put your business in the palm of your consumer\u2019s hand.<\/li>\n<li><strong>Mobile Ready Websites<\/strong><br \/>\nIt was observed that the year 2015 saw Google dishing out the ranking penalties for the websites that aren\u2019t mobile ready. Since more &amp; more number of people browse internet on their mobile phones and not on the bulky laptops, hence 2016 is going to be the year that\u2019ll make it vital to optimize your website &amp; digital marketing for tablets as well as smartphones.<\/li>\n<li><strong>Pop-Ups Drive Conversion<\/strong><br \/>\nA new research has concluded that pop-ups can be an effective tool if used correctly. A gentle invitation to the visitors encouraging them to join your newsletter that is relevant to the content that visitor is reading drives conversion &amp; makes you ace the ongoing competition in the digital marketing.<\/li>\n<li><strong>Quality Content<\/strong><br \/>\nA good quality content not only satisfies the searcher\u2019s intention but also engages them to make them stick around is another factor that drives digital marketing. Search is thus not just limited with using apt keywords but also about learning the meaning behind the words that you use.<\/li>\n<li><strong>Social ads<\/strong><br \/>\n<a href=\"https:\/\/www.redcubedigital.com\/online-ads\/\" target=\"_blank\" rel=\"noopener\">Online advertising<\/a> is on a rapid growth &amp; hence in 2016, digital ad spends is expected to finally surpass TV. You can utilize various action oriented ad formats. Consider Facebook clicks &amp; Twitter Generation Leads to Website ads with various call-to-action buttons to encourage people to do something instead of just promoting your social account.<\/li>\n<li><strong>Marketing Automation<\/strong><br \/>\nMarketing automation concept is nothing new. However, many companies fall short of implementing a strong &amp; robust marketing automation system that actually works. The year 2016 is the year where the marketers are going to need to dive in, identify the loopholes in the firm\u2019s sales &amp; marketing and form a detailed marketing automation strategy to make the goals attainable.<\/li>\n<li><strong>Video Promotion<\/strong><br \/>\nVideos help in entertaining &amp; engaging their target audiences by using nice visuals, cool colors and soothing music for a given business. Hence, video promotion trend is going to increase by many folds in 2016, so the marketers must watch out for an explosion in the video marketing &amp; analytics. So if the marketers aren\u2019t producing good videos for promotion, this is the right time!<\/li>\n<li><strong>Wearable Technology<\/strong><br \/>\nThe adoption of wearable technology is going to continue to gain momentum even in 2016 as the devices are going to continue to rule our world. So technology wrapped around your wrist or under your hoodie is certainly going to be a trend in digital marketing in 2016.<\/li>\n<li><strong>Seamless Customer Experience<\/strong><br \/>\nAll the possible forms of advertising need to come together with the prime goal being the sales cycle &amp; customer services as a seamless experience for the consumer is quite critical. Make it easy to measure the sentiment and match their behavior with the outreach tailored to the consumer\u2019s wants.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.redcubedigital.com\/contacts\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-411\" src=\"https:\/\/www.redcubedigital.com\/blog\/wp-content\/uploads\/2016\/11\/Ads-redcube.png\" alt=\"ads-redcube\" width=\"795\" height=\"145\" srcset=\"https:\/\/www.redcubedigital.com\/blog\/wp-content\/uploads\/2016\/11\/Ads-redcube.png 795w, https:\/\/www.redcubedigital.com\/blog\/wp-content\/uploads\/2016\/11\/Ads-redcube-300x54.png 300w, https:\/\/www.redcubedigital.com\/blog\/wp-content\/uploads\/2016\/11\/Ads-redcube-624x113.png 624w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Ergo, in a nutshell you can incorporate these simple tricks to boost your business by making a smart use of digital marketing.<\/p>\n<p style=\"text-align: justify;\">To get to know more about digital marketing services that will take your brand to a next level, get in touch at\u00a0<strong>\u00a0011 4608 3152\u00a0<\/strong>or send an Email at :likeus@redcubedigital.com<\/p>\n<p style=\"text-align: justify;\">To book an appointment, <strong><a title=\"Click here\" href=\"https:\/\/www.redcubedigital.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">click here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neither are you a magician and nor do you have a crystal ball, thus, predicting the next big digital marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,5],"tags":[22],"class_list":["post-325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo","tag-digital-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Latest Digital Marketing Trends to Embrace In 2016<\/title>\n<meta name=\"description\" content=\"Digital Marketing Trends 2016- Here&#039;s your checklist to shake up the digital marketing for your business in 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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