Like SEO, social media strategies keep changing with time. Different trends take over your social media strategies at any given time, and you as an internet marketer need to keep yourself abreast with the latest trends.
There are some strategies that happen to be a passé while there are some which will stay on forever. So, as an internet marketer, when working with social media, you need to define a strategy that will work best for your brand. But, apart from that you will also need to work on the strategy that the industry has benchmarked. So, what strategies have been benchmarked by the industry to match your steps in social media marketing?
1. Content Strategy for Social Media
It’s been constantly brought to notice that content length should match the needs of the current trends. Yes, social media has decided the content length that would match the attention span of their audience. Also, the way the content should be described has also been mentioned by social media marketers.
Headlines are the best way to get maximum shares, and this has been agreed by everyone. So how would you know which headlines really work? Get a A/B test done on two different headlines, and check for the level of engagement each headline gets for your brand or content. You would definitely know which headline works.
2. Keyword Strategies
Not many people think about keywords when they are working on their social media strategies. Well, the thing is you are still optimizing and linking your site, when you are working on the keywords. So, it is obviously your duty to use the right keywords. Keyword traction is very important, so that you can gain traffic from low engagement sites.
You will need to analyze a bit, study your competitors and check for the high density keywords that will bring you traffic to your website. Remember, keywords are very important, as part of your content, even when you are strategizing for social media marketing.
3. Platform Based Strategies
Which platform garners the best audience for your brand? Well, you will need to consider this specifically when you are working on your social media strategy. You cannot keep publishing on every other platform, and wait for engagement to happen miraculously. You will need to study hard, play your research cards well, and finally settle for the platform that you feel your audience visits the most.
You will need to keep a weekly check on the performance of the different social media platforms, and check for the platform that offers you the best audience numbers. If you see that a particular platform offers you less engagement, don’t offer yourself to that platform.
It’s a known fact that health, food and education brands should promote themselves on Pinterest. If you want to attract B2B consumers, then you should strategies on LinkedIn. 21% of the shares for business occur on LinkedIn.
4. Influencers and Amplifiers
When you are strategizing for social media platforms, you will need to consider the people who will influence and prove to be a voice for your brand. Yes, without your influencers and amplifiers, you will not be able to gain the right reach or visibility over social media platforms.
You will need to research a bit on the inflruencers for your brand. Not everyone can become an influencer for your brand. Here are a few tips that can help you find the right influencer for your brand.
- Relevancy of their content to your brand
- The number of shares your influencer’s network managed to generate for other brands in the past few months
- Average shares for a single piece of content
If you are looking for social media amplifiers, you will need to check for the following things
- Page as well as domain authority
- Number of followers
- Retweet to share ratio for the different content
- Average number of shares or retweets they manage to get
You will need to research on all these points, and once you are satisfied you can go ahead with the influencer or amplifier to help promote your brand.