In today’s competitive e-market, after sales service is as important as providing a quality product. In fact, it can be used to differentiate your product from that of competitors. To enhance after-sales service it is important to keep a constant eye on social media. These social platforms can immensely affect the image of a brand in a positive as well as negative manner. To make it easier to monitor what is being said about you on these platforms there are various listing tools to aid you in helping your customers with any issue they are facing:
Hootsuite: the Most widely used tool for monitoring social media platform, it can be used as a dashboard for managing Twitter, FB, Instagram, LinkedIn, Google+ and much more. It is not important that everyone will tag you in their respective post but with Hootsuite it is possible to scan who is talking about you in real time. Hootsuite is not only a social listening tool it also helps to increase engagement, analysing how well your social broadcast is performing and securing logins and protecting the profile’s data. Hootsuite also helps in scheduling posts on multiple platforms simultaneously.
Social Mention: It is considered probably the best free social listing tool. Social Mention does not even need registration and monitors 100+ social sites like Twitter, Facebook, Google, YouTube, FriendFeed, Digg, etc. simultaneously in depth. There are tools in Social Mention that help in determining if the post is positive or negative and also lets you know the top users of the keyword you are searching, etc. Social mention also gives you the option to search your keyword in blogs, microblogs, bookmarks, images, videos and even in questions.
TweetDeck: TweetDeck, as the name suggest is all about twitter. No registration is required but you have to login into the tweeter account you want to keep a check on in a different window/ tab or you can log into the account via TweetDeck. With TweetDeck, you can search for keywords, particular tweet or post and you can even schedule your post on Twitter. TweetDeck can be used to manage multiple accounts at a time. You can also customize your dashboard, monitor multiple tabs at the same time, make changes in profile, etc. TweetDeck makes handling twitter much more detailed and expands the horizon by adding tools that are missing.
Klout: It is a site and application that applies social media analytics to rank its users by assigning a “Klout Score”, the score ranges from 1-100. Klout uses data from Facebook, Twitter, Google, YouTube, Instagram, Bing, LinkedIn, Foursquare, and Wikipedia to create the user profile that is then ranked accordingly. Higher the rank, higher is the social influence of that profile. Klout has also announced to improve business analytics tools on their platform to help business and brand user have better knowledge about their audience online.
IceRocket: IceRocket supports Twitter, Facebook, blogs, news, photos, etc. in different languages, giving you the option to choose between languages while searching for keywords. It provides with graphs and charts about the search and you can select a particular timeline you want to monitor. This tool is a must for keeping an eye on blog activities and searching for the keywords currently trending that can be used to make your blogs more attractive. IceRocket also searches news and photos for you and make your job easier. IceRocket consists of three main tabs- Blogs, Twitter & Search All, with these tabs having three more sub-tabs each for Top Post, Top Search, and Submit Blog.
Google Alerts: It’s the most basic tool to detect when a website mentions you. Although, Google Alerts does not catch everything and it supports limited social media platforms. Nevertheless, it is a very important tool to get any feedback related to any query emailed or even mentioning you. Google Alerts also offer the feature of marking “as-it-happens” by signing up for an account for instant results and alerts. Google Alert also shows the top alerts on its home page.
Social listening is an important part of Social Media Marketing. It improves brand positioning and provides a benchmark for measuring a company’s efficiency. Enhancing customer satisfaction needs a continuous connection between the brand and it’s customer over social platforms and it also helps in raising the level of the products according to the customers’ suggestions and expectations.
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