A successful business needs a successful website at its foundations. And for a successful website, a good website hosting service is required. A poor website that suffers downtime cannot make your online presence successful. Investing in a good web hosting service will help you to grow in this digital world as it results in- increase website load time, better security like ‘https’, search engine rankings & SEO and is less likely to have a website downtime. A good web hosting service will also provide a frequent website back up if anything went wrong on the website.

With the number and types of options available in the market, companies get befuddled in the search for the same. Here is an effective step-by-step guide which helps you choose a good web hosting option for your website:

1. Understand your website’s needs first

Finding an appropriate web hosting provider would be difficult without knowing about the needs of your website. Different type of website needs different web hosting service. Some website may require a dedicated server hosting, others may require shared hosting or maybe virtual private server (VPS) hosting, or Cloud hosting, dependent on the type of website. For example, an online shopping website will need dedicated hosting for the online store to provide good customer support.

Therefore, knowing the infrastructure and needs of your website will help you in narrowing down the choices out of so many. Several specifications you should consider while selecting the hosting-

– Storage

– Features

– Technical requirements

– Traffic per month

– Price

2. Reliability and speed

On a website, a downtime of even a few seconds leads to the loss of revenue and poor customer experience, for a business. Reliability on your hosting is crucial as your website deals with sensitive information or secret customers’ data. Speed is not an issue for a website with low traffic, but as the traffic on your website grows and the customer base on the website regularly increases, speed comes up as an issue for many.

A slow server has some really negative impact on your business, which may include-

– Poor customer experience

– Spoiled brand reputation

– Negative first impression

– Lost profits

3. Knowledge of up-gradation features-

A website does not remain the same and has changes time to time.  As a website starts growing and traffic on your website and your sales volume increases, different kinds of resources keep on changing like email storage and bandwidth. As a website owner, it’s your responsibility to keep proper knowledge of up-gradation options that your hosting service provides. A good web hosting server should have the provision for running malware detection and every unusual activity should be addressed by it.

4. Costing

After checking about the features and specifications of the hosting servers, costing comes into the picture. While purchasing the hosting services, always make sure to discuss any hidden costs involved as the web hosting service provider usually does not clear about some of the other charges. To make the pricing part more transparent, you can sign the Service Level Agreement (SLA’s) with the service provider. The cost may vary according to different types and features which a server will provide, so according to the need of your website you can choose the same. You can scroll through several websites to choose the best costing with maximum features.

5. 24/7 Technical and non-technical support

For running a website in an excellent manner, you have to deal with all technical and non-technical issues in a remarkable way. Your website may not deal with any of the technical stuff; still, sometimes technical issues might get raised. To fulfill all the problems on time, a 24/7 Technical and non-technical support should always be there to entertain you. Many hosting servers initially ensure 24/7 support but later they do not live up to your expectations, which may lead to loss of customers and a bad reputation of your brand in the market.

6. Flexible control panel

A flexible control panel will allow to you make frequent changes required to your website. It allows you to make a user-friendly website which creates user trust and engage them more to your website. A control panel controls and provides you with a massive set of tools to host your website. These tools include-

Domain Name System (DNS) management

– Server account management (user accounts configuration and access rights)

– Backup tool (full server backup, backups of separate accounts, backup automation/ scheduling)

– Mailing infrastructure management (Postfix mail servers management, DKIM/SPF/DMARC configuration, e-mail accounts management)

SSL certificates management and automation

– Log files access and reporting

– Facility to install additional services and apps

– Support of Linux and Windows operating systems

– Dedicated support of WordPress

Also, a well-integrated control panel makes your website look attractive and engaging. Hence, always look for hosting services that have the provision for a flexible control panel.

We at RedCube Digital Media perform numerous researches in the process of building a top-performing website that can turn your visitors into potential buyers.