Wondering why no one is able to find your website on Google despite all your efforts? You could have the best-designed websites across the internet but if people can’t find you online then it’s of no use as you won’t be able to attract any inquiries or sales. Google is the number one search engine throughout the world and drives the majority of search traffic to websites. That’s why any individual or business who works digitally and manages a website, wants his website to appear on Google’s top pages.
As a business owner with a website you might go through these questions:
– Why can’t your potential customers discover you on Google?
– What can you do to get your website on the 1st page of Google?
So, it becomes really important to understand what’s wrong with your website and what you can do to fix it. The 5 main reasons why your website is not ranking well in search results are:
1) Google indexing
There’s no way your website will appear in Google’s search results if it’s not indexed. If your website is not showing up on Google, it may be because Google hasn’t listed you yet. If you have a brand-new website, first you have to get Google to index your site.
The main reason your website has not been indexed yet could be Google itself. Sometimes it really takes time for the Google bots to crawl through your website and index your pages, commonly the new websites, and those with no consistent publishing schedule. The other reason could be de-indexed website. Sometimes you by mistake de-index your website from Google. It sounds silly, but this really happens with many people. You can check your Reading settings to make sure you’re not accidentally blocking search engines from indexing your website.
How can you index your website with Google?
You can add your website to Google Search Console and provide them with your sitemap. Through this, you can inform that which pages of your website you want to show up in the Google search results. Google Search Console can also help you tell if there are any technical errors on your website.
2) Poor content optimization
This is the most common reason your website isn’t ranking in search results. As a website owner, it’s your responsibility to tell Google, what all information or services your website contains. There are more than 200 indicators that Google uses to rank your website in search results. You can improve most of these just by adding and editing different elements on your websites like your title tags and Meta descriptions. Search engines use Metadata and descriptions to find out what your site is all about. Each Webpage of the website has its own set of Meta tags and you can optimize it to describe the content on that page. If your website is new, you can study your competitors and can try to optimize your content in terms of length, keywords and on-page optimization.
3) Your website is not mobile-friendly
As we know, mobile usage is overtaking desktop and laptop, having a mobile-friendly website has become essential. If your website is not mobile-friendly, it can seriously impact your rankings in the search results. A website should always be “responsive” means, whether viewed on an android mobile phone, an iPhone or an iPad, it should take the shape of that particular device, without interrupting the experience of the user. You can check out the responsiveness of your website by visiting Google’s very own Mobile-Friendly Test tool and enter your website URL. It will confirm your website’s performance either as a pass or a fail.
4) No high-quality backlinks
To determine the website’s search engine ranking, popularity, and importance, search engines use the number of backlinks that a website has. The quality and volume of your backlinks verify how reliable and consistent your website is. Always remember that quality is far more crucial than quantity to build a strong backlink profile. A link from a relevant website in your niche is a lot more valuable than hundreds of links from poor websites. So, building a strong backlink profile for your website is necessary to rank your site well on search engines.
The several methods that can help you do backlinking effectively include:
– Blog Commenting
– Top Experts
– Guest Posting
– Epic Content
5) Target Keywords Are Too Competitive
Different keywords represent different levels of interest and the objective of users visiting your website. Some business may have a huge marketing budget behind them, which might become a reason for your website not ranking on the first page for your main keywords. Everyone wants to target keywords with the most amount of search volume possible, which makes the keyword competitive. Though targeting competitive keywords is not wrong, it’s better to pick selective keywords that you can possibly rank for your website. If you’re just starting out, you can try to pick easier keywords to go. Later, you can slowly spread out and target more competitive keywords as your site grows.
When customers are searching for your product or service online, then your website has to achieve that top position to beat your competitors. We at Redcube Digital Media perform numerous researches in the process of building a top-performing website that can turn your visitors into potential buyers.