Have you ever wondered how the brand you preferred showed up with its ad on the news website you have been recently visiting? For that matter, have you ever wondered how certain brands that you shop from advertise on the particular website that you frequently visit? It’s the Google Display Network which places your ads against related content and audiences across thousands of sites.

Surely you must have heard of this particular feature that Google has come up with, which picks up cues from your visits, and displays ad as per your choice of brand and visits. Google particularly takes cues from its own websites as well as the network websites to provide you with the ad of your choice. Basically, this feature has provided brands with significant global coverage. Your message now reaches more of your target audience, in more places, more often.


Google Display Network: How it Works?

This network basically works on the format called interests. Instead of displaying what interests others in your network, now Google will show you things that might interest you in particular. Interesting, isn’t it? The idea is to help the brands reach out to their actual targets, and help the targets know brands that are of interest to them. With this tool in hand, Google is ready to offer flexibility, control over businesses and a measurable performance to the advertisers, thus helping them reach out well using online advertising.

So, what are the options Google is providing as part of the interest based network? Here’s a peek into the options Google is providing to its display network for interest based campaigns.


Interest Based Options

Till date marketers were busy with their concerns on others’ interests. Now, they will need to effectively reach out to people who are actually interested in their products i.e. play on their interests. Here are the options from which marketers will need to choose to provide interest based ads. You will need to reach new customers through their interests to help achieve a wide variety of goals. Here are the different ways in which you can reach out to your target audience.


Affinity Audience

You can reach out to the affinity audiences by driving your brand’s visibility and awareness. The ad visibility and awareness is built using same interests or affinity interests.


Custom Affinity Audience

You can tailor your brand’s marketing concept to match the niche segment reaching out to your brand. Basically you can engage fans using customized interest based marketing options.


In Market Audience

When your consumers are browsing or busy checking out the internet for various brands, try locating them based on brand and product relevance, and market your brand on those sites they are browsing.
The above are the three interests based options made available to the advertisers on Google display network.


How to Match Ads to Network

While working on Google display networks, you will need to search for the right audience. But you cannot go around looking out for these people. So, using this feature and the targeting tools available, you will need to target the right kind of audience and market your products wherever they are present. Here are some features using which you can place your message at the right place at the right time.


Keywords & Topics

When your consumers are browsing or busy checking out the internet for various brands, try locating them based on brand and product relevance, and market your brand on those sites they are browsing.
The above are the three interests based options made available to the advertisers on Google display network.


Specific Site/Pages

Have you ever given thought to the websites that might be visited by the people who are likely to be interested in you? If not, then it is time you began thinking about it! Before you begin creating your ads, it is important to analyze the website where your ad would be placed. The websites where you would place your ad is as important as the keywords you would be using in your ad. Simple, because the website maximizes your reach, and helps you reach out to like minded audience.

Search for websites that are constantly browsed by your audience, and make your ads available there.


Interested Audience

Finally, you will need to match your ads with your audience. Find out who is already interested in what you are ready to serve them with. Offer your services/products to such audience on the display networks for better conversions.