Recently Pinterest has launched two new tools to its kitty – DIY promoted pins and analytics. Yes, now Pinterest is following the footsteps of other social media platforms by allowing paid promotions. DIY promoted pins tool allows businesses of any size to promote their Pins to reach more people and get more visits to their website. DIY Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com. You’ll be able to check the updated analytics tool on analytics.pinterest.com.
Initially promoted pins were available to large businesses only, but with time Pinterest has opened up itself for small and medium businesses too. Very similar to other promotional social media campaigns, Pinterest too allows you to target people based on keywords and similar interests. The whole concept is to enhance the reach and increase the number of clicks and repins thus boosting up the brand’s visibility.
Here are a few ways you can use Pinterest Promoted Pins to promote your brand.
1. Location Based Targeting
Strategize your Pinterest marketing efforts on a fresh note. Location based targeting on Pinterest platform is a unique concept particularly available with Pinterest marketing. You will see that your audience is narrowed to the specifics in case of location based targeting. For example, if you are brand is based in United States, the location based targeting would help you get rid of unwanted followers. People who are not based in the same location are not your target audience, and hence won’t be a part of the paid promotion. This way you are making efficient use of the money you have spent on Pinterest promotions.
2. Gender Based Promotions
Let us go a bit more detailed into Pinterest ads campaign. There are some products particularly asked by females while there are some other specifically meant for the men. In case you are a gender specific brand, you ought to use the gender specific targeting model to get to your target audience. Having spent a certain amount on promotions, you don’t want people who are not a part of your target audience to click on your link. This is why gender specific targeting is an effective way of using the Pinterest Paid promotion model.
In addition to seeing what followers have pinned from your website, you’ll also be able to figure out how Pins from your Pinterest profile are performing. We’ll tell you which of your Pins and boards are driving the most impressions, clicks and repins. We’ll also clue you in to Pins that drive engagement across different platforms.
3. Pay for Visits not Clicks
There are times when people click on your promoted link but don’t really visit your site. This audience is the ones who close their browser even before the promoted link can land on your page. During paid promotions, you generally pay for the click. In case of promoted pins, you can pay for the visit. So in case a person has clicked on the link but has not visited the landing page, you can avoid paying out for such clicks. This way your money and efforts will remain intact and there is no chance of either going wasted.
4. Track Every Click
Pinterest has rolled out another tool analytics that helps conduct Pinterest promotions. You will need to measure the reach and frequency that your promotions have brought to you. In case you are investing a lot of money but the returns are not very promising, you may need to change your pins or the strategy. This is the reason why you should measure every promoted Pin campaign on Pinterest. Thus a Pinterest ad campaign makes sure everything works well for your Pinterest business profile.
5. Keyword Tracking Strategy
Use the different tools meant for keywords and find the one that can bring you the highest number of audience. These are the keywords that you will need to use in your Pinterest promoted pins. With these keywords, your audience will reach you and the paid promotion will improve the visibility and attract more followers to your page. Keyword tracking strategy makes sure that you use high rated and good quality keywords to track your audience and gain conversions.
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