The websites or applications that enable businesses and brands to create and share content related to their product or service is called social media platforms. The best part of social media is that both big and small companies can enjoy the benefits. According to a 2020 report, there are about 4.5 billion internet users worldwide, out of which social media users have passed the 3.8 billion mark. These numbers are really huge! Still, some businesses and brands lag behind, when it comes to social media branding. But due to the size of the audience present on social media, it becomes important to invest some thought and resources into it.
A survey showed that 80% of consumers are more likely to consider the brands they follow on social channels. One of the top priorities for all the marketers is brand awareness, and social media marketing is a one-to-many solution to get a message out about your goods and services. Having a strong brand presence and marketing on social media can help you reach a broader audience.
Power of Social Media
The sudden shift of advertisements from traditional to online advertising is a turning point in the advertising media industry. Different brands and businesses are promoting themselves and making the most out of social media. Along with basic advertisements, brands are also coming up with creative ways of promotion to benefit from social media. Social media gives you the power to reach out to millions of individuals and communities to promote your business. These platforms will not only promote your brand but also allow you to interact with your customers which leave positive impressions that can benefit your organization.
What do you want your brand to achieve through social media?
Every business has a different strategy and planning to achieve its goals. These strategies may vary from business to business, but if a brand or business is spending time and money in social media marketing it is there to achieve something. Be specific on your marketing and branding goals, as these will help you measure the progress of building the brand later.
Social Media Marketing includes:
– Creating awareness of your product, service or brand
– Increasing sales
– Generating new leads for your business
– Providing a higher standard of customer service
– Increasing customer reliability
How Social Media Helps Business To Grow?
Social Media marketing can do wonders for brands and businesses if used in an appropriate way. Though it is dependent on your creativity and approach, you can optimize and enable things in such a manner that it gives you maximum benefit.
Let us quickly check out how social media marketing helps business grow:
1. Easy To Reach Target Audience:
Imagine promoting men’s shoes to women. Would it work? As good is a piece of advertisement that will not work until it reaches the correct audience. Luckily social media gives you the liberty to target the audience you want to. Paid advertisements on Facebook, Instagram, Twitter, LinkedIn, let you target audience based on demographics, keywords, and interests. Also, these platforms let you analyze statistics, which help to refine your advertisement targeting deep.
2. Psychologically attract Followers to Your Brand
Strong social media marketing of sensitive videos and photos related to your niche can psychologically and emotionally connect the audience to your brand. For example, a product-based brand related to infants can share adorable videos and photos of infants, which can connect the targeted audience emotionally with the brand.
3. Relation with Customers
Social Media Marketing allows customers and brands to communicate with each other. It has made it easier for customers to contact and connect with brands and businesses. It also allows companies and brands to get to know more about the behavior of their customers, as they can actively enquire or complain through social media platforms. It really boosts the credibility of the brand!
4. Gain Website Traffic
Website traffic ads are the most popular form of ads on social platforms. You can literally transfer customers from your social media to your website. You can promote your product or service on Facebook and land the audience directly to your website. If you are an e-commerce store and there is a Sale or Offer going on, you can advertise for the same on any platform on social media, and it will bring traffic on your website.
5. Increased Sales
The eventual goal of every business is to generate sales. A completely strategized social media marketing campaign can help you get estimated returns in form of leads and sales. Along with the advertisement and promotion, it is essential for brands and businesses to connect with the customers on an emotional level; it can get people talking more about the brand. Remember, to make them remember your brand name, before talking about the product/service you offer.
6. Makes Brand More Credible
Even a freshly started small brand can look credible on social media. A well maintained and active social media profile can attract new potential customers and can build a trustworthy faith in the audience already connected to you. It literally builds confidence in your customers to do business with you.
Compared to any other mode of marketing, social media gives you a platform to get business at a very low cost. Setting a social media marketing plan strategically is very important to grow your business online. To plan out everything precisely you can choose a social media marketing agency, which will help to grow your brand visibility through social media marketing.