We are well past the point to say – “Welcome to the digital age” because we are already there and quite far into it actually. The world has become a digital book. Anything and everything can be found on the internet. For you this means that marketing your content is NOT going to be easy.
That, however doesn’t mean it can’t be done. Yes, internet is the biggest market you can have and that makes it difficult, but that’s what makes it so rewarding too.
It’s hard work but it pays off. So let’s see ways to be effective at content marketing:
1. Identify your target audience
Who are you writing it for? Who do you keep in mind when you write and what you write?
Identifying your target audience wins half the battle. Aim your content at a certain demographic. Think of the people when you create content. A very crude example would be that you can’t very well market a post about retirement plans to teenagers. Write what readers want to read or would want to read. This way you make sure people don’t just skim through your content and finish just for the sake of it.
2. Quality first
This is the ‘secret’. Quality content will take you far. People like content that they can share and no one will share a mundane or generic post that is uploaded every other day. Even if your title is generic or overused that doesn’t mean that your content should be too. Write content that people find interesting. Research. Put some effort in it. Trust me, it will reflect in your content and when people see it things will start getting better.
3. Be relevant
The online world is vocal. And you can use it to your benefit if you listen. Write about things that people want to talk about. Don’t just blindly promote your brand, listen to what people are talking about, what is ‘trending’ on the internet. Think of ways to use those topics to your advantage. You don’t have to indulge in every trending topic you see. Instead, find trends that are relevant to your brand and make use of it. Your content should provide value to its reader, using trends are just the cherry on top. Be of use and create content that is related to your brand – and if it’s around something popular, then Kudos to you!
4. SEO is not dead
SEO still plays a big role in a website’s search engine ranking. Optimal use of keywords, headlines and meta-tags will not only help in improving your rank among search engines, but also result in better user experience. SEO is not just restricted to the keywords or meta-tags. An ideal SEO provides a website the structure that search engines use to index your website. And it’s pretty obvious that better the search engine ranking of your website, better the chances of people to visiting your website.
5. Promote your content the right way
Not all social media platforms are built the same. You cannot post the same sort of content on all social media platforms. If one thing works on Facebook, does not necessarily mean that it will work on Twitter or Instagram too. Promoting your content in a correct manner and choosing the right platform is important. Similarly, there are some hours during the day when posting and promoting the content will get you better results than any other time of day. Also, choosing your target demographic is very important. For example, the main user base of Snapchat falls under the age group 16-34. Now, if your product is targeted to elderly people then maybe Snapchat won’t be the ideal medium for you. Having an effective content promotion strategy can go a long way in improving the online reputation of your website.
6. Monitor Reactions and Change accordingly
Paying attention to people’s reactions on your content will surely help you grow your business in the long run. The online community is quite vocal and does not shy away from sharing their opinion and a good marketer listens to them. It is one of the most reliable sources to receive actual feedback of the content you’re posting. This allows you to tailor your content according to your target audience and once you start giving people what they want, you’ll see a significant improvement in your website’s traffic and overall likeability of your product.
Content was and still is the most significant factor when it comes to changing visitors to customers. People want relevant and sharable content. It does not matter if you have the most interesting idea in the world if it cannot reach its target audience. Promoting your content the right way can be the deciding factor for your business expansion. An effective content strategy can grow your business exponentially…isn’t that what everyone wants?
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