What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) is the process of increasing the number of users who perform the desired action on the website. Conversion is when you make a visitor buy a product from your eCommerce website. It’s when a user subscribes to the newsletter to receive updates about your website blog.
CRO is necessary for every website to convert website traffic to monetary gains. Heavy traffic is of little use if visitors don’t add value to your business. You need a technical approach to optimize the conversion rate and increase the conversion of visitors to customers. It is a holistic outcome-centric process that delivers expected results.
The RedCubeDigital team has years of experience in increasing conversions through dynamic methods. We understand your business and assess the current conversion rate before coming up with a plan to optimize it. We work on:
- Increasing leads
- Eliminating barriers
- Driving more sales
- Introducing hooks to attract
- Reducing acquisition cost
- Persuading tactics and more
What We Do
Audit the User Interface
Our team knows the importance of identifying barriers that prevent a higher conversion rate for your website. We audit the user interface (the website design, layout, navigation, etc.) to find areas for improvement. Something as simple as redesigning the interface can increase the conversion rate.
Audit the Marketing Strategies
What are your marketing strategies? RedCubeDigital is a reputed digital marketing agency in the country. We assess your existing strategies to identify the loopholes and weak points. A proper marketing strategy should not only bring website traffic but also result in a high conversion rate. The aim is to increase returns through existing traffic.
Analyze Customer Behaviour
How do the visitors behave on your website? What’s the difference between those who visit and those who buy/subscribe? Why is a user visiting your website? The responses to these questions give us a better picture of customer behaviour on your site. Knowing what stops a visitor from placing an order will help us find a way to overcome the situation.
Analyze the Sales Funnel
The sales funnel is the stage-wise path through which a user visits your website and turns into a customer. Our team analyzes the sales funnel to recognise the stages where a visitor drops off or loses interest. Cart abandonment is an example of visitors not going through the purchase to become a customer.
Once our team thoroughly analyses your website (desktop and mobile versions), customers, marketing strategies, etc., we’ll give you a detailed list of recommendations. This list includes the reasons for less conversion rate and our solutions to overcome the challenge and optimize the rate to increase returns.
Use Tools to Monitor Progress
Once we start to implement the recommendations, we start tracking the results. RedCubeDigital has access to the top SEO and digital marketing tools used in the industry. We invest in the best tools to accurately measure and monitor the progress of our CRO strategies. We’ll share regular reports to keep you updated.
Evaluate the Progress/Results
We evaluate the results after changing the strategy and compare them to see if we’re on the right path to achieve your business goals. Monitoring and evaluating are two key steps in CRO and digital marketing. These ensure that our efforts are showing results and help us fine-tune the processes to amplify the returns.
Make Necessary Changes and Optimize the Website
Optimizing the website to increase the conversion rate is a continuous process. Changes have to be made periodically to make sure that the marketing strategies align with customer behaviour and bring more sales. RedCubeDigital is your trusted agency to implement conversion rate optimization and deliver the promised results.
Tried and Tested Approach to CRO
Analyze and Evaluate Your Business Data
RedCubeDigital has worked with different business organizations and non-profit organizations over the years. We value your establishment and do our best to help you achieve short-term and long-term goals. Your business data is a treasure trove of information. It gives us all that we need to know about your business and customers. We use the latest techniques to analyse the data and gain a comprehensive understanding of your business. We use heat maps, scroll maps, recording analysis, etc., to evaluate the website.
Formulate a Strategy and Implement It
The CRO strategy has to be dynamic, robust and feasible. It has to be developed exclusively for your website. Our team comes up with a blueprint that’ll change the way customers perceive your organisation. We set targets and work on achieving them on your behalf. Our experts use existing and new tools and techniques to block the loopholes and optimize the conversion rate. We use third-party app integrations as and when required to boost traffic and conversions. Our strategies are in sync with the market trends to make the most of the latest hype.
Monitor and Manage the CRO Process
Our job doesn’t end after we provide you with the solutions for conversion rate optimization. Nor do we set things in motion and dust off our hands. We take responsibility until the end. We ensure that our solutions show results for your business. Our team works with you from start to finish. We discuss ideas to sustain the increase and keep it going. After all, it doesn’t make sense if the conversion rate falls back after a while, doesn’t it? With RedCubeDigital, you can be assured of long-lasting results.
Why Choose Us ?
Our professionals have the necessary qualifications, skills, knowledge and expertise to deliver the promised results. We divide the work and assign roles while working together on your website. We work within the deadlines and offer assured services.
RedCubeDigital has more than a decade of experience as a digital marketing agency. Our team members have much longer domain experience in the industry. Working as a strong team makes us an authority on CRO, web development and digital marketing.
We believe in keeping long-lasting relationships with our clients. Once you sign up with RedCubeDigital, you won’t have to search for another service provider. We take care of your business website and marketing for as long as you want.
We are CRO experts because of our end-to-end approach that focuses on results. We don’t offer the same list of ideas and strategies for every client. Your business is unique and needs a customised CRO technique to boost sales and returns.
With RedCubeDigital, you don’t have to wonder about the pricing or strategies. You get what you see. Hidden costs will never be a cause of concern with us. Our services and pricing are transparent. Moreover, you can ask for additional information anytime.
We assign a project manager for every client. The manager will keep you updated and share regular reports about our progress. You can share your ideas and feedback with the project manager. We’ll set up more meetings whenever you ask.
Can you explain CRO?
Well, CRO is Conversion Rate Optimization, the process of increasing the percentage of visitors who convert into subscribers/customers of your business. For example, if one visitor out of fifty is placing an order on the eCommerce website, CRO will help increase the number of visitors who will order from your website. You get more sales and returns even when the website traffic is the same as before. A website with a higher conversion rate naturally makes a profit.
How does RedCubeDigital choose metrics for website audit?
There are various metrics to measure the conversion rate of a website. Bounce rate, page visits, revenue per page, cart ratio, cart abandonment percentage, subscription ratio, etc., are some metrics that help audit the website. We choose a wide list of metrics depending on :
- The nature of your business
- The volume of website traffic
- The specification of your industry/niche
- The long term goals of your business and so on
What does A/B testing mean?
A/B testing is also known as split testing, where the performance of two strategies (A and B) are compared to identify the most effective one. Statistical comparison is used to get an objective insight into each strategy. A/B testing is popular in the industry and is applied for various digital marketing campaigns (such as CRO, email marketing, PPC and more).
What is a heat map and how does it help my website?
A heat map is a graphical representation of data in coloured patterns to show the intensity or magnitude of a phenomenon. Heat maps show us customer behaviour and the friction points that act as barriers that prevent users from becoming customers. We use heat maps for conversion rate optimization to analyze areas that need more focus. Heat maps help us fine-tune our CRO processes and strategies.
Do you share periodic performance reports of the website?
Yes, we do. At RedCubeDigital we believe in maintaining regular communication with our clients. We assign a project manager who’ll act as a single point of contact between you and our team. The project manager will send you periodic reports and update you about the improvements we’ve made to your site.
Is your team good with deadlines?
Yes, we are. RedCubeDigital is punctual, dedicated and accountable. Our team has always worked with deadlines and delivered the results as per the schedule. We’ll inform you about our workload and the tentative deadline before taking up the project.
How much does RedCubeDigital charge for CRO?
We have a transparent and cost-effective pricing system in our agency. RedCubeDigital offers scalable plans to suit the varying needs of different businesses and establishments. Book a consultation with our team to know the exact rate for the services you want from us.
Why should I hire RedCubeDigital for CRO?
At RedCubeDigital, we are a moderately-sized diverse team with vast experience in the industry. Our clients belong to different niches, providing us with in-depth insights into the intricacies of market trends and customer behaviour. We have the necessary expertise, skills and technology to deliver the promised results and boost the conversion rate of your website. We also offer complete digital marketing and web development services.
Checklist for Conversion Rate Optimization
Do you want to evaluate your website? Do you want to know the current conversion rate of your website? What factors should you consider for CRO? Here’s a checklist to help you!
- Appealing layout
- Easy navigation
- Faster loading time
- Data security
- No broken links
- Mobile optimization
- Dedicated product pages
- Attractive images and videos
- Error-free content
- Pleasing colour scheme
- Assuring tone and approach
- Live chat options
- Complete SEO audit
- Optimize content
- Redesign the site architecture
- Focus on technical SEO
- Pay attention to local pages
- High-quality backlinks
- Mobile and voice-friendly optimization
Checkout and Sales
- Highlight cart options
- Track cart abandonment percentage
- Monitor landing page bounce rate
- Pop-ups for discounts and coupon codes
- Simplify checkout process
- Provide contact information
- Thank you pages and emails
- Consistent tone across all channels
- Responsive website design
- Highlight brand USP
- Clear voice and message
- Credibility and authority
- Display happy customer reviews
- A/B testing
- Heat maps
- Cart abandonment software
- Third-party app integrations
- Social media widgets
- Google analytics and data analytics
- Breadcrumb testing
- Traffic routing