Planning/Designing digital media strategy as per the requirements of the campaign. Executing the strategy via coordinating with internal teams.
Coordinating with the Client Servicing and Digital Marketing Team/ Clients to understand the requirements, deliverable and scope of work.
Help build effective media interventions on the back of strong communication planning.
Act as a senior level contact for the client and have a strong understanding of cross channel media strategy.
Should be able to lead strategic conversations on Media and communication planning.
Media buying, billing and follow-ups. Provide reports of purchases/expenses/invoices. Keep track of media buying and its uses. Track media expenditures to ensure agency and client budget compliance.
Conducting analysis and generating campaign reports as required i.e. Analysis of KPI- s, Cost, ROI, output/productivity reports etc.
Providing support to internal teams as per the requirements of campaigns.
Establishing & managing strong relationships with various media ad network providers and publishers.
